Trulia Rebrand
The landscape of online real estate has changed Trulia's inception in 2005. Nearly 15 years later, the need arose not only to distinguish ourselves from tech’s sea of sameness, but also to adapt to insights gained from our consumers. We recognized that neighborhoods hold equal, if not greater, importance than the homes themselves.
The comprehensive rebranding became a collaborative effort spanning the entire company, involving contributions from brand design, marketing, product and engineering teams.
With the rebrand, we unveiled a fresh brand mission: build a more neighborly world by helping you discover a place you’ll love to live. Our commitment to this mission materialized initially through the introduction of Trulia Neighborhoods and subsequently through the comprehensive rebrand outlined below. This new mission serves as the guiding force behind our visuals, messaging, product development, and every aspect in between.
The Trulia logo is rooted in friendly familiarity with a slight lean towards it’s place in technology.
Our color palette is lively and expressive with ties to scenes of home. This connection comes to life in illustration and as a complement to photography.
The symbolic illustration language lends itself to dynamic animations that express the neighborhood search.
Creative Director: Jessica Staley
Agency Partner: DesignStudio