Zillow Rentals
Sweet Spot
Renters don't want to see a million places, they want to find the right place,
Enter the Sweet Spot. With one part Goldilocks and one part pop-art, a creative direction came together that captured the attention of renters, and in turn, the attention of rental owners. This campaign featured over 50 unique cross-channel executions. All on a very modest budget.
This campaign set the tone for Rentals' work for the next three years and served as a case study for in-house creative at Zillow.
