Trulia
Trulia Neighborhoods
Most home search apps focus on the homes themselves but equally important in the home search is the neighborhood one may call home.
We started with a new mission: build a more neighborly world by helping you discover a place you’ll love to live. From there we led a company-wide effort to deliver on our new mission with our rebrand. The new brand ties everything about a home to it's surroundings of schools, parks, restaurants, landmarks and overall neighborhood vibe.
The rebrand drove increased user acquisition and renewed loyalty for the Trulia brand as a trusted industry leader.
